Privacy policy

Ardeo Color Studio ("Ardeo Color Studio", "we", "us", or "our") operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the "Services"). Our online store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using any of the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

When we use the term "personal information," we mean information that identifies, relates to, describes, can reasonably be associated with, or could reasonably be linked, directly or indirectly, to you or another person.

Personal information does not include de-identified or aggregated information that cannot reasonably be used to identify you.

Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following categories of personal information:

  • Contact information Name, billing address, shipping address, email address, phone number, and other similar identifiers.
  • Account information Username, password, login details, security questions and answers, preferences, and settings.
  • Order and transaction information Items you view, add to your cart, wishlist, or purchase; order history, returns, exchanges, cancellations, and related notes.
  • Payment and financial information Payment card type, last four digits of card, billing information, and payment confirmation details as processed via our payment providers. We do not store your full payment card number.
  • Communications and support information Messages and content you share when you contact us by email, text, social media, chat, phone, forms, or other channels, including appointment requests and customer service interactions.
  • Appointment and service information Information related to booking, managing, and receiving salon services, for example preferred stylist, appointment history, consultation notes, and related preferences.
  • Device and technical information IP address, browser type, device type, operating system, mobile carrier, referral URLs, unique identifiers, and other technical data collected when you access the Services.
  • Usage and analytics information Information about how you interact with and use the Services, such as pages viewed, time spent on pages, click paths, search terms, and other browsing behavior, including via cookies and similar technologies.
  • Marketing and preference information Communication preferences, opt-in or opt-out choices, participation in promotions, and responses to surveys or campaigns.
  • Inferences Inferences drawn from the information above, for example to create a profile about your preferences, interests, or purchasing tendencies.

2. How We Collect Personal Information

We may collect personal information from various sources, including:

  • Directly from you when you:
    • Make a purchase or attempt to make a purchase
    • Create or manage an account
    • Book or manage an appointment
    • Sign up for marketing communications, text messages, or newsletters
    • Contact us for support or inquiries
    • Participate in giveaways, surveys, or promotions
    • Interact with us on social media or other platforms
  • Automatically through your use of the Services via cookies, pixels, tags, SDKs, and similar technologies.
  • From service providers and partners such as Shopify, payment processors, shipping carriers, SMS and email providers, appointment platforms, analytics and advertising partners, and social platforms.
  • From other third parties, for example if someone sends you a gift through our store or refers you to us, consistent with applicable law.

3. Cookies and Similar Technologies

We use cookies and similar technologies to operate, improve, and personalize the Services. These technologies help us:

  • Keep you logged in
  • Remember your cart and preferences
  • Understand how you use the Services
  • Provide secure transactions
  • Deliver and measure advertising and marketing

You can usually manage cookies through your browser settings. If you disable certain cookies, some features of the Services may not function properly. Depending on where you live, you may also see cookie banners or tools that allow you to manage your cookie preferences.

4. How We Use Your Personal Information

We use the personal information we collect for the following purposes, as permitted by law:

  • To provide, operate, and improve the Services, including:
    • Processing and fulfilling orders, returns, and exchanges
    • Managing your account and preferences
    • Providing appointment booking and salon services
    • Maintaining and improving our website, store, and customer experience
  • To process payments and prevent fraud, including verifying your identity, processing transactions, and detecting and preventing fraud or security incidents.
  • To communicate with you, including sending order confirmations, shipping updates, appointment reminders, customer service messages, and other service-related communications.
  • For marketing and advertising, including sending marketing emails, SMS and other communications, showing relevant offers and ads, and analyzing campaign performance. You can opt out of certain marketing communications as described in the "Your Rights and Choices" section.
  • For text messaging (SMS/MMS) and automated communications, as described in Section 5 below.
  • For analytics, personalization, and improvement of the Services and our offerings.
  • For legal, compliance, and security purposes, including complying with legal obligations, enforcing our terms, and protecting our rights and the rights of our customers and the public.

5. Text Messaging (SMS/MMS) and Phone Communications

If you provide your mobile phone number, you may choose to receive text messages from us related to your interactions with Ardeo Color Studio. These messages may include:

  • Appointment confirmations, reminders, and updates
  • Order updates and delivery notifications
  • Customer service messages
  • Promotional and marketing messages, if you have opted in

By enrolling in our SMS or text messaging program, you may consent to receive recurring automated promotional and personalized marketing text messages at the mobile number you provided. Consent to receive marketing text messages is not a condition of any purchase. Message frequency may vary. Message and data rates may apply, depending on your mobile plan.

You can opt out of promotional text messages at any time by replying STOP or as otherwise instructed in the message. You may receive a final confirmation message. For help or more information, you may reply HELP or contact us using the details in the "Contact Us" section below.

To provide these services, we may share your mobile number and related messaging data with our service providers, such as our SMS or salon management platform, so they can send messages on our behalf.

No mobile details or personally identifiable information will be shared with third parties or affiliates for marketing or promotional purposes.

We may still share your information with service providers who support our messaging program and other operations as described in this Privacy Policy, but they are not permitted to use your mobile number or personal information for their own marketing or promotional purposes.

6. How We Disclose Personal Information

We may disclose your personal information in the following circumstances, as permitted by law:

  • Service providers and vendors that perform services on our behalf, including Shopify, payment processors, shipping and fulfillment partners, email and SMS providers, appointment platforms, analytics and marketing technology providers, and IT and security partners. They are authorized to use your information only as necessary to provide services to us.
  • Business and advertising partners that help us deliver advertising and measure its effectiveness, subject to your rights and choices under applicable law.
  • Affiliates and related entities as part of our regular business operations, in which case they will handle your information consistently with this Privacy Policy.
  • In connection with a business transaction, such as a merger, acquisition, sale of assets, reorganization, or bankruptcy.
  • Legal and safety reasons, including to comply with laws and legal process, enforce our terms, and protect the rights, property, or safety of Ardeo Color Studio, our customers, or others.
  • With your consent or at your direction, when you ask us to share information or otherwise consent to such sharing.

We do not sell your personal information in the traditional sense for money. Depending on applicable law, certain sharing for advertising or analytics purposes may be considered a "sale" or "sharing" of personal information, and you may have the right to opt out of such activities as described in the "Your Rights and Choices" section.

7. Relationship With Shopify

Our online store is hosted on Shopify. Shopify provides us with the e-commerce platform that allows us to sell our products and services to you.

Shopify collects and processes certain personal information about your interactions with our store and may use that information to provide services to us and other merchants and to improve its own services. In some cases, Shopify acts as an independent controller of your personal information.

To learn more about how Shopify collects, uses, and discloses your personal information, and to understand any rights you may have with respect to Shopify's processing of your data, please refer to Shopify's consumer privacy documentation and the Shopify privacy portal.

8. Legal Bases for Processing (EEA and UK Visitors)

If you are located in the European Economic Area or the United Kingdom, we process your personal information under one or more of the following legal bases:

  • Your consent
  • Performance of a contract with you or to take steps at your request prior to entering into a contract
  • Compliance with a legal obligation
  • Our legitimate interests, such as operating, improving, and securing the Services, marketing our products, and preventing fraud, where these interests are not overridden by your data protection rights

9. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are subject to limitations and exceptions under applicable law.

  • Right to access or know the personal information we hold about you.
  • Right to delete certain personal information we maintain about you.
  • Right to correct inaccurate personal information.
  • Right to data portability in some circumstances, including receiving a copy of your personal information in a structured, commonly used, and machine readable format.
  • Right to opt out of certain processing, such as "selling" or "sharing" your personal information for targeted advertising, where applicable.
  • Right to withdraw consent where we rely on your consent to process your personal information.
  • Marketing communications choices, including:
    • Opting out of marketing emails by using the unsubscribe link in any marketing email.
    • Opting out of promotional text messages by replying STOP or as instructed in the message.
    • Managing cookies and online advertising preferences via your browser or available tools.

Even if you opt out of marketing communications, we may still send you transactional or service related messages such as order confirmations, account notices, or appointment reminders that are essential to providing the Services.

We may need to verify your identity before processing certain requests, as allowed by law. You may be able to exercise some of these rights through self service tools in your account or by contacting us as outlined in the "Contact Us" section below.

10. Global Privacy Controls and Browser Signals

Some browsers and extensions support privacy signals such as Global Privacy Control. When required by law and when technically feasible, we will honor such signals as a request to opt out of certain types of data "selling" or "sharing" for targeted advertising for the specific browser and device.

Other than where required by law, we do not currently respond to other "Do Not Track" browser signals.

11. Security of Your Information

We use commercially reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. However, no security measure is perfect, and we cannot guarantee absolute security of your information.

Any transmission of information via the internet is at your own risk. To help protect your account, use a strong and unique password, limit access to your devices, and notify us immediately if you suspect any unauthorized access or breach.

12. Data Retention

We retain your personal information for as long as reasonably necessary to:

  • Provide the Services
  • Fulfill the purposes described in this Privacy Policy
  • Comply with legal, tax, and accounting obligations
  • Resolve disputes and enforce our agreements

When we no longer need your information for these purposes, we will delete or de identify it, or, if that is not possible, we will securely store your information and isolate it from further processing until deletion is possible.

13. International Transfers

We are located in the United States, and the Services are operated from the United States. Your personal information may be transferred to, stored in, and processed in countries other than the country where you live, including the United States and Canada.

Where required, we will take appropriate steps to ensure that transfers of personal information comply with applicable data protection laws and that your information remains protected. If you are located in the European Economic Area or the United Kingdom, we may rely on standard contractual clauses or other appropriate safeguards approved by relevant authorities for such transfers.

14. Children’s Privacy

The Services are not intended for children under the age of majority in their jurisdiction, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us using the details below so we can delete the information and take appropriate steps.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.

When we update the policy, we will post the revised version on this page and update the "Last updated" date at the top. In some cases, we may provide additional notice, such as by email or by displaying a notice on the Services, as required by law. Your continued use of the Services after any changes are posted will signify your acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, you can contact us at:

Email: contact@ardeocolorstudio.com
Mailing address:
Ardeo Color Studio
1621 East 6th Street, Suite 1104
Austin, TX 78702
United States